The Beanstalk Loyalty campaign engine leverages your Point of Sale transactional data to identify behavior and market to an individual. You will have a one to one conversation via e-mail, text messaging, social media such as Facebook or direct mail. Our output channels and campaign engine are unique, rather than creating generic offers for the public at large, our campaign engine analyses both a member's transactional data and their campaign history to make decisions in real-time and personalize the offers.
Beanstalk Loyalty leverages the investment in your Point of Sale system and takes advantage of your customer's order history, dynamically loads offers onto their account and closes the loop on redemptions to easily track ROI.
Beanstalk Loyalty delivers an integrated multi-channel marketing platform designed to engage your customers with the communication medium of their choice. Today we support email, SMS-text, social media and even direct mail. We designed our campaign engine to be flexible enough to allow us to introduce new output or input channels quickly.
Our patent pending technology delivers a loyalty platform with the long sought after integration between the point-of-sale (POS) terminal and social networks such as Facebook. This unique integration with Facebook, Foursquare and the like enables retail stores and restaurants -- with their customers' permission given during loyalty registration - to check them into Facebook Places or Foursquare, post on their wall and potentially influence their Facebook friends while at the same time leveraging the POS information to influence their behavior.
Conventional location-based social media services have had limited uptake among the retail and food service industry, partly because they are disconnected from loyalty programs and POS terminals. Retailers can learn from the location-based service that a person was in their store but have no idea if they bought anything or what it was.
The seamless integration of Beanstalk Loyalty, the point-of-sale terminal and social media creates an easy to use web portal accessible through any web-enabled device such as a smart phone or home computer. The web portal allows the user to select their preferred method of receiving an offer, review account information and view any outstanding offers from the marketer. It can also be integrated with a brand's existing Facebook fan page to drive loyalty registrations using the Facebook universal login feature. Information captured from the POS and Facebook make it possible to target the offer so that it is in the interests of both the customer and the marketer.
Leverage your POS transactional data and market to the preferences of the individual, not to the unspecified wishes of the public-at-large.
Traditional e-clubs send generic offers to the masses once or twice a month.
Our campaign engine makes decisions based on the items purchased at the POS, in real-time, triggers an email directly to the member.
The result personalized offers targeting the individual.
Text messaging provides a medium for brands to communicate to their customers with timely and relevant messages.
Consumer behavior has changed dramatically over the last few years and marketers need to account for more marketing channels than ever.
While not as dominant as the past, direct mail still provides a valid medium to communicate with your customers.
The development of new marketing channels in today's society is beyond belief. This is what we have seen in the last three years: