What Beanstalk Loyalty knows about Charles...
- Buys clearance only
- Shops Online
- Buys accessories
- Low ticket avg.
Goal:
To increase the average invoice for a frequent discount shopper.
Why it works better:
By combining Charles behavior of purchasing accessories along with your brands desire to up-sell Charles into full priced items, Charles obtains a discount that appeals to him while increasing his average invoice by purchasing a full-priced item.